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Documentation Index

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The sitemap as the central deliverable. Content foundation for all subsequent phases. The sitemap is the central deliverable of the strategy phase. It forms the content foundation for all subsequent phases and is often already included as part of the proposal. It may evolve throughout the strategy phase and will be finalized at the latest before transitioning into the wireframe phase. Adjustments after the wireframes are still possible, provided the conceptual scope remains comparable. Pages with their own messaging, user journey, or specific conversion goals are always evaluated individually and quoted separately if needed. Feedback during the strategy phase is only accepted as comments directly within the shared Figma file, not via email, lists, or any other channel. This is the only way to ensure a clear contextual reference to the planning.

Scope Changes

Any changes to the agreed page scope, whether initiated by the client or by us, are explicitly evaluated against the existing scope. The client receives a clear response: either the change is within scope, or it will be assessed and quoted separately as an extension. We do not start implementing changes before this classification has been communicated.

Improvement Suggestions from Our Side

If we identify a better solution during planning that would serve the project goals more effectively, we communicate this proactively. Such insights are part of the planning work. We make it transparent whether the suggestion can be implemented